|Last week I went out and spoke to Brinn Talbot who works in the P.R.
Department out at Alpine Meadows. Brinn is also the Northern California liaison for SSAW,
which stands for Snow Sports Association for Women. SSAW was created on June 7, 1996 at
the Copper Mountain Resort in Colorado to expand the participation of women in snow
sports, and to make sure that womens voices and concerns are officially represented
to the industry at the national level.
If any of you folks out there are already
employed in the ski and snowboard industry you may want to look further into some
volunteer opportunities with SSAW, since networking-out your career on a national level
can be difficult to do when youre very dug-in locally. Brinn had just returned from
a few days in Las Vegas attending an SSAW event and it sounded like a pretty friendly
crowd. Just like within a lot of industries, marketers and business-people in the
ski-industry are realizing the buying and decision making power of females, so that means
theyre interested in learning more about female consumers, as well as encouraging a
more "woman-friendly" environment within the industry that has traditionally
been seen as somewhat "old-boy".
SSAW launched the nationally recognized Take Your Daughter to the Slopes Day. Alpine
Meadows has already marked Take Your Daughter to the Slopes Day on the calendar for 1999
on January 9th. Brinn told me that all the resorts in the Tahoe basin had good
results with the event in 1998, even though there wasnt that much structure around
it. One thing we can look forward to next year at Alpine will be the opportunity for moms
and their daughters to demo some equipment. The key to equipment is knowledge and
experience, and we need to reduce the level of fear of making a mistake with a major
purchase like ski clothes and equipment. Good job, Alpine!
The future is always closer than it appears, and Brinn tells me that
the 2002 Olympics have already been set to be held in Park City, Utah, at one of
Alpines sister resorts. Wow! Thats pretty exciting. Women who achieve national
recognition in sports are really inspiring for the rest of us, and some of the guys make
our arm-hairs stand up too. Brinn was proud of the overall way the snowboarders handled
themselves in Nagano, and you can bet that the athletes will be well taken care of in Park
Thanks for stopping by to look in on SnoWoman. Please write to me if you want to find
out more about SSAW, or if you just want to check-in with me. Bye!
To learn more about SSAW:
Snow Sports Association for Women, e-mail: JBerg56831@aol.com
-- Created June 7, 1996, membership in SSAW is open to anyone employed in
the ski and snowboard industry, male or female, interested in enhancing the awareness of
women's needs and motivation to participate on a recreational level. More than 300 members
have joined since the group's founding.
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